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Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.

Online advertising is displayed in a variety of ways on the websites. Each type of advertising has its features, it is inserted differently and has a particular purpose.

These are some of the most commonly used types of online advertising:

It is probably the most common and well- known type of advertising. The banners were the first to appear on the internet. This involves a box placed in a strategic place on the website, it has different size and shape, and it is useful to show ads from other companies or other websites.

The Bankoa Crédit Agricole banner is the representative example of banners. It involves a still image that does not include any movement. The banner shows a picture of sizable dimensions in this case highlighting especially the website content. Its objective is to communicate an idea, and interested customers click on it.

This type of banner is useful for those trade brands which are established in the market and are well-known by an audience significant portion. They do not need to draw much attention to reach out, since their logo presence may be enough to persuade users to buy their product.

Email Marketing

It refers to the advertising form that can be more easily avoided by the user. Within online advertising, ads sent to the email may disappear in the spam mailbox, get lost or the user himself may decide to delete the message even without opening it.

This has forced many companies to refine the technique and stop sending ads, camouflaging their promotions and advertisements in daily and friendly messages that the user will not want to eliminate.